Food has merged with identity. What we eat, how it looks, where we do it, and how we present it on our news feed have become part of who we are.
The glamour, the thrill, the daring and the creativity of what we eat has become a way to promote our personalities and display our approach to life.
As the world becomes increasingly international, and consumers become ever-more open-minded to trying something new, the pressure is on to keep up with the trends and stay ahead of the culinary curve.
The Global Larder: A World Of Choice
Menus are more international than ever. Diners want to be in control of what they eat, and when – and this means a dizzying choice of cuisines from around the world.
What’s behind the trend?
- Foreign travel broadens the palate, creating a yearning for more back home
- Staycation holidays – instead of foreign jaunts – heighten the longing for exotic street food
Either way – now customers want global cuisine to come to them!
Multi-cuisine restaurants meet the desire for spontaneous choice – from Pan-Asian to Mexican, a world tour on one menu.
Download our latest Insight Paper
Download your full copy of our Lion Insight: Going Global Paper here